We have an exciting opportunity for a full-time CRM / Data Analyst to play a vital role in our client’s Children’s Marketing and Communications Department at their children’s charity based in Keele. A full job specification will be provided on application.

About the charity
Our client is a national charity working to transform the lives of disabled children and their families, enabling them to challenge the barriers they face throughout childhood by providing practical and emotional support.  They provide a state-of-the-art base for the Charity’s therapies and an environment where ground-breaking research can be undertaken, potentially changing the way some disabilities are treated, affecting millions of people around the world.   

The Charity is going through an exciting period of growth, and this is a fantastic opportunity to join a dynamic and fast-moving organisation at a time when it will attract national and international attention.

About the role
The role of CRM / Data Analyst will be responsible for:

• Ensuring that they are fully utilising and analysing data to develop, report and forecast trends that will help them increase donations, improve volunteering sign-ups
• Ensuring more targeted audience participation in fundraising, events and services provided by the charity
• Delivering in-depth insights by reviewing data and the CRM system to identify opportunities
• Ensuring there is a customer centric approach in using data and the CRM system
• Nurturing customer journeys and deliver an experience that leads to loyalty and advocacy
• Supporting the other teams in building relationships, including delivering training across the charity 
• Championing data analysis with target audience segmentation being a key part of your role
• Advising all departments on their communications and targeting strategy and implementation
• Being the first point of contact in ‘trouble-shooting’ issues linked to the CRM system

About the responsibilities
As CRM / Data Analyst, you will:

• Provide CRM inductions for all new users and training for existing employees 
• Contribute to the maintenance of the appropriate risk register in regard to CRM and GDPR issues.
• Be the point of contact for the charity with the CRM supplier.
• Keep up to date with emerging themes and issues associated with Raiser’s Edge and GDPR.
• Become an expert on GDPR and advisor to the business, advising employees including Directors throughout the charity
• Create and implement on and offline customer loyalty initiatives
• Create new and innovative ways of engaging with customers and retaining their support
• Use audience research and insight to assist in the development of CRM activity and content 
• Become a super-user of the in-house CRM management tool 
• Analyse data looking at retention rates and using results to drive improvements.
• Ensure CRM is considered as a part of every marketing campaign.
• Support other teams on the correct collection and management of data 

Marketing Duties

• Work with the in-house comms, digital marketing and design team to ensure activity is integrated into marketing campaigns as well as standalone activity to drive advocacy
• Grow the marketable database with relevant contacts and champion segmentation to ensure communications are targeted and relevant
• Extracting marketable data from multiple sources 
• Managing and segmenting subscriber lists and databases 
• Analyse and report on campaigns vs objectives and make decisions based on results/conversions rates/open rates
• Weekly reporting for the team – income, PR, social media, ads, digital and email marketing
• Monthly Board reporting

About you
To be successful for the role of CRM / Data Analyst, you will have / be:

• IT literate and fully proficient with basic Microsoft packages.
• Email marketing experience – development of supporter journeys for new and existing supporters.
• Excellent communication skills, both written and verbal.
• Keen attention to detail.
• Excellent organisational skills, able to plan and coordinate work, ensuring deadlines are met.
• Passionate about digital, email and data marketing.
• Strong team player
• Experience of working as part of a team to achieve objectives.Managing own workload and effective prioritisation of tasks.
• Organised and able to manage a busy workload with multiple campaigns and deadlines.
• Enthusiastic ‘can do’ attitude

About the rewards
In the role of CRM / Data Analyst, you will work 37.5 hours per week and there is a salary on offer of c£20,000 to £25,000 package per annum, depending on experience.

The Charity is committed to safeguarding children and young people and therefore adopts a safer recruitment approach through a robust recruitment and selection process.  All posts within the Charity are subject to DBS checks, in line with the Rehabilitation of Offenders Act (1974).  This role is eligible for an Enhanced with barred lists DBS check.

How to Apply
Please note that eRecruitSmart is advertising the role of CRM / Data Analyst on behalf of the Hiring Company and your CV will be sent to the Hiring Manager who is responsible for the vacancy that you have applied to.   Please only apply if you consent to these terms.

You must have eligibility to work in the UK.   Please note, only suitable applicants will be contacted.  If your address and contact details are not on your CV, you will not be considered.

We look forward to hearing from you!



Volunteer, charity, online marketing, digital marketing, CRM, Data Analyst,